About Us

Feel gorgeous and desired, be the object of envy and always up to the task with Freddy.

Wearing WR.UP® means bringing up your curves in a natural way, rewarding yourself with an experience of femininity and sensuality you won’t get along without.

THE WR.UP® SECRET

The exclusive WR.UP® technology enhances your femininity through a shaping and embracing action on buttocks, thighs and waist, providing a perfect shaping effect on the most delicate points of your legs. 
Everything perfectly mixes and matches with the softness and comfort of jersey, an undisputed excellence of Freddy.

SHAPING THE PERFECT PANT

The WR.UP® technology is the result of an accurate research, certified by numerous exclusive patents, and, among others, it includes: 
- a silicon strip inserted inside the belt to improve adherence to belt line; 
- an ultralight silicon membrane, inserted in the hip/thigh area, for a modelling effect; 
- an insert on the buttocks with a special anatomic and curved shape, designed especially to produce a push-up effect; 
- a special conformation of the crotch that, together with the materials and seams used, adheres perfectly to the line between the buttocks producing a further push-up effect.

WR.UP® DENIM: THE ONE AND THE ONLY

The last revolution labelled Freddy: WR.UP® wears Denim, reinterpreting one of the garments women like most. Long or 7/8, skinny or with a zip, WR.UP® Denim keeps its distinguishing touch between vintage and used-style, typical of jeans items, enriching it with the sensuality and femininity typical of the WR.UP® technology and of Jersey fabrics.

WR.UP® SPORT: THE ART OF MOVEMENT

The WR.UP® technology finds its way in sports thanks to WR.UP® Sport, corsair-style pants in D.I.W.O. (Dry In Wet Out) that meet all the needs of an item designed especially for your training, made to flawlessly enhance your shape.

VIPS Love WR.UP®

Freddy is becoming the most sought after pant by celebrities! Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria are just a few of the ladies who have fallen in love with Freddy pants and we know you will too!